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Improving your Tee Time Booking Experience

26 JUN 2020



Improving your Tee Time Booking Experience


We are very grateful for your patience, cooperation and support during these extraordinary times as we do our best to provide an enjoyable experience while being responsible from a health and safety perspective. 

The unprecedented demand for tee times combined with expanded tee time intervals has put tremendous pressure on our reservation system at the opening time each day. Our team has been working diligently with our technology partners to resolve these issues, and this will continue. To more immediately address our issues, we’ve come up with an action plan that eases stress on the technology platform, eliminates booking at 6 a.m. on weekend mornings and improves the accuracy of reservations.

We recognize that the forgoing changes are significant. However, we feel strongly that the current system and process needs to be immediately improved and we don’t want to wait or leave any stone unturned to accomplish this. The following changes will go into effect as of Thursday, July 2: 

First Action Item – Staggered Opening Times 

To reduce stress on the reservation software, we will take a staggered approach to opening. This change involves moving Members of Prestige-level Clubs into their own booking period 30 minutes prior to the regular opening time of LinkLine OnLine for Platinum, Gold and Silver-level Club Members.

Note that the most in-demand tee times are always protected for Home Club Member priority access at all Clubs. We will also move Members in the USA into their own booking period 30 minutes after the regular opening.

Second Action Item – Consistent Opening Times

The reservation system has historically opened at least 30 minutes ahead of the first tee time, which fluctuates throughout the year. Going forward with our new staggered approach to opening, combined with a change to the advanced booking window (see third action item below), LinkLine OnLine will now open at 6:30 a.m. for Prestige-level Club Members only. The LinkLine call center will open at 7 a.m. daily. For all Platinum, Gold and Silver-level Club Members, LinkLine and LinkLine OnLine will open at 7 a.m. seven days a week, all season long.

Third Action Item – Five Day Advanced Booking Window

Under the current seven day advance booking window, 27% of all reservations that are booked within the first 30 minutes of LinkLine OnLine opening each day are cancelled well before the day of play arrives. Moving to a five day advanced booking window will create greater accuracy with initial bookings and shifts the process for booking weekend morning tee times to a time when most Members are already up and planning their day. See the chart below for further clarity.

We expect that the unprecedented demand for golf will continue for some time. In the meantime, we will do our best to keep everyone safe and on the golf course as much as possible. 

If you have questions or concerns, please contact us by email at or by phone at 1-800-273-5113. Alternatively, you can contact your local Club Director of Operations about the impact of these changes. 


John Finlayson

Chief Operating Officer