TaylorMade Golf Company Introduces the New Family of SIM2 Fairways and Hybrids
19 JAN 2021
CARLSBAD, Calif. (January 19, 2021) – TaylorMade Golf, the industry leader in innovation and technology, today announced the all-new SIM2, SIM2 Max and SIM2 Max•D fairway woods. In addition, the company unveiled its expanded hybrid offerings with the Tour-inspired SIM2 Rescue and SIM2 Max Rescue.
SIM2 TITANIUM, SIM2 MAX AND SIM2 MAX•D FAIRWAYS
The resurgent momentum of V Steel™ propelled the original SIM fairways to reset industry standards. For 2021, TaylorMade focused on refining that breakthrough technology to drive centre of gravity low to promote enhanced forgiveness and optimal launch conditions.
"In the world of golf club engineering, we fight for millimeters because those small changes can lead to big results. With the SIM2 Titanium fairway, we repositioned CG a mere 12.1mm from the ground. That delivers a CG projection that’s absolute centre face along with increased MOI for more forgiveness compared to last year’s model. We’ve gone low across the entire line of 2021 fairways, so golfers can go higher."
Tomo Bystedt, Senior Director, Product Creation, Metalwoods
BUILDING ON THE BEST
Improving upon all the elements that made SIM fairways a leader in distance, TaylorMade added a new level of forgiveness in SIM2 Titanium, SIM2 Max and SIM2 Max•D fairways. Powered by the iconic V Steel design that promotes enhanced turf interaction and playability from various lies, improved weight distribution delivers pinpoint CG projection for optimal MOI and launch properties.
The more compact SIM2 Titanium fairway features a 170cc pear shaped head for a Tour-inspired look at address while still maintain a generous face size – combining properties of playability and forgiveness. It features a lightweight carbon construction with the revolutionary ZATECH Titanium Face and a heavy 80g steel sole weight. The strategically positioned weight creates an ultra-low CG that creates 5% greater MOI than its predecessor.
With progressive face sizes for strategic forgiveness, the SIM2 Max fairway has a larger 190cc footprint and with a face constructed from strong C300 steel. Also featuring the reinvented V Steel for exceptional versatility from all lies, the SIM2 Max has refined weighting designed for forgiveness, higher launch and peak trajectories.
Using data collected during the development of Twist Face, which shows the correlation between handicap, mis-hit dispersion and the need for draw-bias equipment, the 195cc SIM2 Max•D has been optimized for forgiveness with the largest head and face area in the current family of fairways.
Matching the aesthetics of the SIM2 driver family, the carbon crown and contrasting chalk colour help frame the ball at address and improve alignment.
SPECIFICATIONS, AVAILABILITY & PRICING
SIM2 Titanium, SIM2 Max and SIM2 Max•D fairways will be available for preorder on January 19 and at retail on February 19, 2020. SIM2 Titanium has an MSRP of $529.99 CAD and will be offered in 13.5° (Rocket), 15° and 19° lofts. It will be offered in the Mitsubishi Tensei AV Raw Blue 75, with numerous additional shaft options available at no additional cost. It comes stock with the Golf Pride’s Z-Grip (47g).
SIM2 Max and Max•D have an MSRP of $399.99 CAD. SIM2 Max will be offered in lofts of 15°, 16.5°, 18°, 21° and 24°. Shaft offerings include Fujikura Ventus Blue FW 6 and Ventus Blue FW 5, with additional custom shaft options available at no additional cost. SIM2 Max•D will be offered in lofts of 16°, 19 and 22°. Fujikura’s AirSpeeder 45 is the stock shaft offering with numerous custom options available at no additional cost. Both models come stock with Golf Pride’s Z-Grip (47g).
Women’s offerings include the Aldila NV Ladies shaft and the Lamkin Ladies Sonar grip. With lofts of 16.5°, 18°, 21° and 24° in SIM2 Max; and 16°, 19° and 22° in SIM2 Max•D.
SIM2 & SIM2 MAX RESCUES – THE LEGEND GROWS
The impact of the original SIM Max Rescue was felt at every level of the game, from the amateur ranks to the world’s best. Week in and week out, SIM Max Rescue was played on Tour with approximately a dozen of the breakthrough hybrids in play any given Sunday. It even accounted for wins with current World No. 1 Dustin Johnson winning the 2020 Travelers Championship in record-setting fashion with two SIM Max Rescues in his bag.
Building on that success, TaylorMade has expanded its hybrid offerings in 2021 to include the SIM2 Rescue and SIM2 Max Rescue. Fueled by the Tour pedigree of its predecessor, the SIM2 Rescue was designed with insights from Johnson, Rory McIlroy and more.
It offers a fast and sleek appearance that seamlessly transitions any golf bag from iron to metalwood. A compact players shape provides added versatility for the golfer who wants an iron-like ball flight and workability. A new leading edge design, sole geometry and optimized CG placement maintain the forgiveness of the original SIM Max Rescue – ultimately delivering the distance of a game improvement hybrid without sacrificing precision and control. It features a +/- 1.5° loft sleeve to further dial in performance.
Relying on the V Steel technology that revolutionized hybrid performance, the SIM2 Max Rescue brings Tour-validated results to golfers at every level. A more refined sole geometry redistributes weight for increased forgiveness while maintaining low CG properties.
The ultra-strong C300 Steel face delivers a powerful ball flight and when paired with Twist Face, the corrective face curvature that’s designed to give everyone straighter shots on mis-hits, golfers can expect better distance and accuracy more often.
SPECIFICATIONS, AVAILABILITY & PRICING
SIM2 and SIM2 Max Rescues will be available for preorder on January 19 and at retail on February 19, 2021. SIM2 Rescue has an MSRP of $379.99 CAD and will be offered in lofts of 17°, 19.5° and 22°. It will be offered in the Mitsubishi Tensei AV Raw Blue HY shaft, with numerous custom shaft options available at no additional cost. It comes stock with the Golf Pride’s Z-Grip (47g).
SIM2 Max Rescue has an MSRP of $339.99 CAD and will be offered in lofts of 19°, 22°, 25°, 28° and 31°. It will be offered in the Fujikura Ventus Blue shaft, with numerous custom shaft options available at no additional cost. It comes stock with the Lamkin’s Crossline 360 grip (47g).
Women’s SIM Max Rescue offerings include the Aldila NV Ladies shaft and the Lamkin Ladies Sonar grip (38g). Loft offerings include 22°, 25°, 28° and 31°.